If a business truly understands its niche and knows how competitive it is in terms of SEO, then it should have an idea of how many are needed. More competitive niches need more backlinks. This is a website that only covers one specific topic in-depth. For example, there is a difference between a general home improvement website and one specializing in plumbing.
If the plumbing website covers that niche with great pieces of useful content, it will be able to rank for plumbing-related key phrases with much fewer links than a general home improvement website can. There is no limit to how niche a website can go. Sites built to only cover hot water heaters instead of all plumbing topics will more easily rank for hot water heater-related key phrases.
Keep in mind: the more niche you are, the more dense your audience will be. Why is it important to differentiate between a regular sub-page on your website and a power page? Keep in mind that not every page falls in this category so you need to be honest with yourself.
On the other hand, a 3,word blog teaching you how to fix your own hot water heater could naturally have backlinks. Businesses can still try to rank their sub-pages in this situation by building backlinks to the homepage and power pages first, and then internally linking to services pages from the power pages.
That is a natural way to pass the SEO juice. But, this is a huge mistake. So what should the backlinks be? Your backlinks need to be a mixture of natural anchors, blended anchors, and exact match anchors. SEOJet, backlink software can help you keep a natural backlink profile.
Natural anchors are anchor texts that do not contain any key phrases. Blended anchors are anchor texts that have all or part of your key phrase and then other words in the anchor as well. Exact match anchors are when you use your key phrase by itself. Note: as Google regularly changes its algorithm these numbers also change. Keep in mind that these percentages were created from taking the average of all 1 ranked pages across all industries.
SEOJet lets you choose to build out a link map to these percentages or take the average of all top 10 pages that rank for your main key phrase. As you can see from the snapshot above, you can also pick and choose which competitors in the top 10 you want to use to create the percentages for your gauges.
That way you can rule out sites like Wikipedia and Amazon. This allows businesses to really customize how they want to build backlinks and aggressively target those exact niches. Now that you have a solid understanding of the factors that cause Google to rank one website over another we can better answer the question of how many backlinks you need.
In order to create brand authority with Google, you have to build branded anchor backlinks to your homepage. You can read more about why this is important here.
It really depends on your niche. But the truth is you should always be building backlinks to your homepage. The most effective way to find this answer quickly is to search Google for the key phrase you want to rank for. Then you look at everyone in the top 10 and look at their homepage backlinks to see how strong their brand authority is and look at the backlinks to the specific page that is ranking. Which page has the least amount of backlinks?
Which page has the least amount of homepage links? Who has the least combined? It then gives you averages of everyone on page one. Check it out below. You can see that the total number of backlinks to each page that ranks in the top 10 ranges from zero all the way to 1, There is a big outlier among the top 10 ranked sites. That no matter if you have thousands of links or a handful, you can get to the first page of Google if the quality of links is sufficient.
This was the strategy during the early days of link building. Webmasters tried to develop as many links to their websites as possible through various methods. The more links a site could get, the better, and the higher the likelihood that it would rank well in search results for various queries. Recent years have come with algorithm updates from Google which now penalizes websites that build links this way.
Another important aspect is the rate at which a site acquires links. Most websites tend to attract links slowly, with little bursts every now and then. Gaining a regular 50 links per month is not a problem but going from 50 to 5, and then back to 50 will cause search engines to suspect a website.
This is what link building should look like on an SEO campaign. It should be incremental and steady. Make sure your SEO agency is showing you all the links they are building. It may not look strange for a marketing blog to have a few links from other similar websites, but a site is going to look suspicious if it suddenly has hundreds of inbound links from unrelated blogs. Ultimately, high-quality backlinks are now considered a priority when talking about link building.
The goal in link building is to establish website credibility so it can earn the trust of Google in return. Achieving this trust will result in better SEO rankings including web visibility. Besides quality backlinks and Google ranking, search engines will also see the website as more trustworthy and reliable. People today should aim to get as many high-quality backlinks from high domain authority websites as they can.
Having more quality backlinks will result in improved rankings for any website. It is best to get in touch with partners that can help get this task started right away. The downside with regards to aiming for quality backlinks, however, is that obtaining them is going to be harder and potentially more expensive. An error occurred when getting the results, please click here to try again or modify your search criteria.
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